A FIRST-CAMPAIGN TEST PLAN

ChatGPT ads test budget planner

$
US minimum is $25 a day
28 days
$
Use your search CPC as a starting guess
3%
$
Planned media spend$1,400Up to $100 on a single day
Clicks933
Conversions28
Cost per conversion$50
Return on ad spend1.6x
Too thin to judgeFewer than 30 conversions.

Defaults are placeholders, not ChatGPT benchmarks: OpenAI says it has none yet, so plug in your own search numbers. The daily budget is an average over seven days, so one day can bill up to twice it. The 30-conversion bar is our rule of thumb, not an OpenAI threshold.

iBudget rules from OpenAI's help center, 2026 ToolPotion.ai